Shooting Our Launch Campaign
Wednesday 1st December 2021. It was a pretty surreal day for me, bringing together a team of incredible, young, creative talent, having worked by myself on the product and brand for over a year to that point. At last, the vision that had occupied a sizeable area of mental real estate would become a reality.
At a private, West London home, warm, earthy tones canvassed our set. The unique location allowed the use of three distinct areas; a spacious studio, an overgrown, South-American inspired courtyard and a 70s-style home setting. This versatility is what drew us to the property, with natural light underpinning our moodboard and plants breathing life into the scenery.
Sunshine poured through the expansive Georgian windows and our simple studio became an oasis of soft hues and natural textures. Although we were lucky with the weather, by mid-morning the set had become so bright we had to rig up a bedsheet across the window!
Model Bella, camera-ready above.
Early morning sunlight illuminates the paint-washed backdrop with branches casting playful shadows, above. Photographer, Lily Colfox, below.
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Assisting Lily, was Markus Sivvyer, who captured the day on 50mm film as well as Super 8 motion picture, for that nostalgic analogue aesthetic. I love the flirtatious, almost voyeuristic nature that this sort of footage brings. Private moments laced together to tell a story.
I've already seen an initial edit of the film and can't wait to share it with you very soon — keep your eyes peeled!
Below, Lucas Wilson, our lighting coordinator, chats to art director, Alice Colfox. Alice founded Green Art Department in 2019: a set design service inspired by the outdoors, intent on abolishing the industry’s disconnect with nature and wasteful approach to materials.
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Me sitting outside (freezing) in my navy dungarees — the first pair ever made.
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