Shooting Our Launch Campaign
Wednesday 1st December 2021. It was a pretty surreal day for me, bringing together a team of incredible, young, creative talent, having worked by myself on the product and brand for over a year to that point. At last, the vision that had occupied a sizeable area of mental real estate would become a reality.
At a private, West London home, warm, earthy tones canvassed our set. The unique location allowed the use of three distinct areas; a spacious studio, an overgrown, South-American inspired courtyard and a 70s-style home setting. This versatility is what drew us to the property, with natural light underpinning our moodboard and plants breathing life into the scenery.
![South-American inspired courtyard](https://cdn.shopify.com/s/files/1/0601/7427/0712/files/211208000000030004_1024x1024.jpg?v=1641800845)
Sunshine poured through the expansive Georgian windows and our simple studio became an oasis of soft hues and natural textures. Although we were lucky with the weather, by mid-morning the set had become so bright we had to rig up a bedsheet across the window!
Model Bella, camera-ready above.
Early morning sunlight illuminates the paint-washed backdrop with branches casting playful shadows, above. Photographer, Lily Colfox, below.
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Assisting Lily, was Markus Sivvyer, who captured the day on 50mm film as well as Super 8 motion picture, for that nostalgic analogue aesthetic. I love the flirtatious, almost voyeuristic nature that this sort of footage brings. Private moments laced together to tell a story.
I've already seen an initial edit of the film and can't wait to share it with you very soon — keep your eyes peeled!
![Markus](https://cdn.shopify.com/s/files/1/0601/7427/0712/files/211208000000010038_600x600.jpg?v=1641572288)
Below, Lucas Wilson, our lighting coordinator, chats to art director, Alice Colfox. Alice founded Green Art Department in 2019: a set design service inspired by the outdoors, intent on abolishing the industry’s disconnect with nature and wasteful approach to materials.
![Lucas Wilson - Lighting](https://cdn.shopify.com/s/files/1/0601/7427/0712/files/R1-08731-0014_1024x1024.jpg?v=1641572587)
![Milldred on set](https://cdn.shopify.com/s/files/1/0601/7427/0712/files/R1-08731-0033_1024x1024.jpg?v=1641572765)
![Alice Colefox](https://cdn.shopify.com/s/files/1/0601/7427/0712/files/R1-08730-0026_1024x1024.jpg?v=1641572851)
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Me sitting outside (freezing) in my navy dungarees — the first pair ever made.
![Milly](https://cdn.shopify.com/s/files/1/0601/7427/0712/files/for_mil-350_1024x1024.jpg?v=1642159797)
![Milldred photoshoot set](https://cdn.shopify.com/s/files/1/0601/7427/0712/files/R1-08731-0007_1024x1024.jpg?v=1641572777)
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![Jungle Bella](https://cdn.shopify.com/s/files/1/0601/7427/0712/files/211208000000030007_1024x1024.jpg?v=1641830034)
![Bella & Lexy in courtyard](https://cdn.shopify.com/s/files/1/0601/7427/0712/files/R1-08729-0020_1024x1024.jpg?v=1641829921)
![Lexy navy dungarees in courtyard](https://cdn.shopify.com/s/files/1/0601/7427/0712/files/for_mil-886_1024x1024.jpg?v=1642159684)
![set ground](https://cdn.shopify.com/s/files/1/0601/7427/0712/files/R1-08731-0037_1024x1024.jpg?v=1641572711)